How To Choose The Right Training Provider

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There is so much ‘noise’ in the busy training arena these days and it’s clear that selecting the right training provider for your organization can be both a challenge and a confusing task.

To drown out the din and hopefully make things easier for you, we’ve provided a step by step plan to help you choose the right provider and get the best value for you and your company.

Outcome – The first thing we recommend our clients to consider is what is it that you’re looking to achieve from training? What are you looking to fix, accomplish or avoid? Unless you know this, how can you expect to measure the success or the value of training to the organization?

Methodology – As human beings (and we’re assuming that’s the target audience here), we all have different learning styles. The three main types being visual, auditory and kinaesthetic. Choose a provider that can cater to all these learning styles, to ensure maximum impact of the training. Similarly, in the fast-moving environment we all seem to work in these days, consider how the training can best be delivered for maximum impact, and minimum disruption to work patterns. Does the provider you are considering offer classroom-based training, e-learning or perhaps virtual learning options?

Content – The content must be relevant to the organization and meet your specific, desired learning outcomes. There are many ‘off the shelf’ training providers out there, but in this day and age, we strongly recommend research-based content; not just formulated around an opinion. It should address your specific needs, and fixes, accomplishes or avoids the challenges you’ve identified. Training isn’t an event, it’s not just a case of attending, updating a CV and not making any changes to working practices. Ultimately, attendees should leave a program feeling like they’ve gained relevant knowledge that they feel able to implement what has been learned, in a practical way.

Presenters – How the course is facilitated and delivered, be that classroom based or online, will have a significant impact on how much is learned. A good presenter will be lively, dynamic and interactive. They will communicate clearly and be able to share the content in a way that you are able to understand, regardless of attendee’s level of experience. A training provider should look to match a trainer’s background and skills to the profile of the organization and we recommend reviewing trainer profiles to ensure the designated trainer is a good fit for your organization.

Communication – Is the training providers’ marketing information clear, friendly and professional? Do they have a professional website providing all the relevant information? When you make an enquiry, do they respond quickly and are they helpful? These things matter as they are indicators of how a business conducts itself. If they get these things right, the chances are they’ll deliver training in the same manner too.

Customer Satisfaction – A successful training provider will have a strong track record and should be able to provide references and testimonials from previous customers to support their claims to deliver what they say. Don’t be afraid to ask who they’ve worked with and how recently. We recommend you obtain references and, where possible, speak to other clients to obtain relevant feedback.

Relationship – Most training providers will assign an Account Manager to support your organization. How much you trust your Account Manager, how they work with you, how they seek to understand your organization, your structure and your changing needs is a strong indicator as their strength or otherwise. So, when approaching a prospective training provider, consider those benchmarks. Do they seek to empathise and provide relevant training solutions? Do they provide an individualized touch and are they willing to go the extra mile for you?   It is important to measure this and make sure you work with training providers you can trust and, if required, build long-term relationships with.

We hope that you find this seven-point plan useful as you look to seek out a suitable training provider for your organization. If you’d like to discuss your training needs, please contact us at for a free, no obligation consultation.


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